A dozen years late and woefully decoupled from customer needs.

ip: If an automaker’… bells and whistles, and — for the economy markets of India, China, and elsewhere — compact sedans. (Pro tip: If an automaker’s signature new electric is a $100,000+ ultra-luxury sedan, they are about a dozen years late.)

This Time, We Really Do Seem to Be Moving to a New Age of Superbatteries and Electric Vehicles

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Steve LeVine

Burkhard Schwab

Nov 18, 2020

A dozen years late and woefully decoupled from customer needs.

I had a very good laugh when a German newspaper showed the new BMW electric with the headline "The future of mobility": A 100k+ electric SUV. Heavy, bulky, with a ok-ish battery range on paper (what does "up to more than 600km" even mean?). And the whole thing is available at the END of 2021. They slept right through the development even though they had an early start with the i3 back then.

Written by Burkhard Schwab

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Ph.D. in theoretical physics — Data Scientist — technology enthusiast — voracious reader — staunch citizen of the world (with a European bias…)

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