A dozen years late and woefully decoupled from customer needs.
I had a very good laugh when a German newspaper showed the new BMW electric with the headline "The future of mobility": A 100k+ electric SUV. Heavy, bulky, with a ok-ish battery range on paper (what does "up to more than 600km" even mean?). And the whole thing is available at the END of 2021. They slept right through the development even though they had an early start with the i3 back then.